Getting ‘Green Thumbs’ to local gardening events
Mapping the 3,500+ events organized during ‘Rendez-vous aux Jardins’ resulted in impressive engagement metrics.
France’s Ministry of Culture’s annual ‘Rendez-vous aux Jardins’ is a traditional kick-off to a series of summer ‘mega-events’ that help drive people across France to events hosted in gardens across the country.
Working in close collaboration with Wemap, the Ministry of Culture was able to generate significant engagement relative to the events through the implementation of a user-friendly smart map.
User-focused front-end
Upon landing on the page, the user is welcomed by a simple-yet-elegant welcome card to help narrow down the number of events by selecting dates and by sharing one’s location.
In addition, the easy-to-use ‘Nos Selections’ button enables users to quickly view events as currated by trusted brands associated with the event. With over 3,500 events, providing a quick way for users to access highly a highly qualified and relevant selection is imperative.
Finally, the well-designed presentation of useful information such as directions, links to a website, phone number and cost to say nothing of the placement of attractive images make each event point an engaging piece-of-content.
Ingesting the large event-related dataset and producing a user-experience that anticipates the user’s needs — date, type of event, location, selections, etc. — delivers engaging interface that produces results.
Exceptional metrics across-the-board
Distribution made-easy — by making it as easy as possible for a third-party to embed the desired view of the map onto their website, the French Ministry of Culture was able to take advantage of built-in platform framework of Wemap to generate 30% more views through partner websites.
Very, very engaged users — over 10 actions (opens, shares, directions) and a peak of over 4 minutes on-site. No matter where they were or what device they were using; across the organically created platform of embedded maps, users were exceptionally engaged with the “Rendez-vous aux Jardins” content.
Popular with a wide-swath of the audience— Across all devices and browsers, 44% (28k out of 64k total sessions) of all visits generated a direct engagement with the content on the map itself. This demonstrates the utility and effectiveness of presenting geo-located information via a smart map as a means to effectively delivering information to one’s online audience.
No matter where or when your events take place, presenting them via a smart map enables any event organizer or promoter to tailor the experience to maximize user engagement with the content.
Further integration with direct booking services, calls-to-action and third-party affiliate integrations deliver desired services to your users as well; generating goodwill and increased revenues.
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Wemap developed a breakthrough map technology that has been adopted in a few months by global leaders like Air France, Hachette and ministère de la Culture et de la Communication. The French-American start-up is building a mapping platform to offer individuals and organizations a bridge to the real world: combining meaningful information and practical services. Wemap combines an intuitive user experience and a powerful tool to connect a map to any sources and publish it. By empowering publishers to create and embed live maps with their content in minutes, Wemap has already reached 250 million views.
